Geberit AG - Group Strategy

Clear strategy

The Geberit vision is to achieve a sustainable improvement in the quality of people’s lives with innovative solutions in sanitary technology. The proven and focused strategy for this is based on the four strategic pillars “Focus on sanitary technology”, “Commitment to innovation”, “Selective geographic expansion” and “Continuous business process optimization”. It is practiced daily by our highly motivated and qualiﬁed employees. Geberit will continue to focus on sanitary technology, relying on the traditional three-tier sales channel. The company’s concentration is on those business are as in the sanitary industry where own profound know-how and core competences are available. The activities focus on sanitary systems and technologies for the transport of water in buildings. Here, superior quality, integrated and water-saving sanitary technology is offered. For Geberit, the ongoing optimization and supplementation of the product range is decisive for future success. Innovation strength is based on basic research in areas such as hydraulics, statics, ﬁre protection, hygiene or acoustics. The insights gained are systematically implemented in the development of products and systems for the beneﬁt of customers. The accelerated penetration of markets such as France, the United Kingdom, the Iberian peninsula, Eastern Europe and the Nordic countries is an important factor for long-term success. Outside Europe, Geberit concentrates on approaching the most promising markets which are the following: NorthAmerica, China, Singapore, SouthKorea, Australia and the United Arab Emirates. In these regions the company mainly operates in the project business, except for North America. In this context, the existing high standards with respect to quality and proﬁtability are always complied with. Another focus relates to business processes. Through continuous process optimizations, Geberit intends to ensure a leading, competitive cost structure in the long-term. This is achieved, on the one hand, via groupwide projects and, on the other hand, employees are identifying potential improvements in everyday work and thus are able to make a major contribution towards a positive development.