The crowds were huge at the anniversary edition of the Salone Internazionale del Mobile. More than a quarter of a million visitors streamed through the exhibition halls in Italy's fashion and design capital, Milan.
The international furniture fair Salone del Mobile in Milan is the largest and most important of its kind. And a crowd puller: Architecture and design professionals as well as interior enthusiasts from all over the world travel to Italy for it. For this year's 60th anniversary edition, there were more than 260,000 visitors.
Over 2,000 exhibitors
Around 2,200 exhibitors on the 200,000 sqm exhibition grounds presented their innovations during six days of the event in June. Every two years, the Salone also provides a stage for the international bathroom exhibition.
400 square meters of concentrated Geberit competence
The House of Geberit was also on site with dedicated employees from the global sales companies. On 400 sqm, they guided visitors through the innovations of the ONE, iCon, VariForm and Co. bathroom series, demonstrated the functions of the Geberit AquaClean shower toilets, and proudly showed the new ceramics in the trend color white matt.
Finally on site again
“We were all looking forward to exhibiting at the Salone again after three years and talking to visitors on site. It was a perfect opportunity to exchange ideas in person with the international architecture and design scene,“ says Martin Baumüller, Head of Group Executive Area Marketing & Brands at Geberit.
The enthusiasm was palpable: employees were immersed in conversations with the architecture and design professionals at every corner of the booth. The products on display provided the perfect opportunity to demonstrate why functional design is the way of the future. At the latest during the live demo, it became clear that technical functions are just as much a part of good design as aesthetics.