Our core and Strategy

The success of the Geberit Group is based on a clear, long-term strategy: guided by our guiding principle of "Mastering Water – because people need excellent sanitary products", we develop sanitary solutions that set standards, make everyday life easier and conserve resources.

Water is essential for nutrition, hygiene and as a means of transportation. Our durable, innovative and resourceefficient sanitary products play a key role in meeting these basic needs. For over 150 years, we have been a reliable partner to the sanitary industry. Our expertise is based on a comprehensive understanding of how water flows and how it can be used safely and efficiently. This is how we continuously improve our products and set new standards to enhance people’s lives.

This is why our actions are focused on the core of our company: "Mastering Water – because people need outstanding sanitary products."

Long-term strategy

The core of Geberit is based on a proven and focused strategy. This strategy comprises the following four pillars:

Focus on sanitary products

Geberit concentrates on installation and flushing systems for sanitary facilities, piping systems for transporting water in buildings, as well as bathroom systems. In these areas, Geberit has comprehensive know-how and supplies high-quality, integrated and water-saving sanitary technology as well as attractive design.

Commitment to innovation and sustainability

Continuously optimising and extending the product range is crucial for future success. Innovative strength is founded on research in areas such as hydraulics, acoustics, statics, fire protection and hygiene, as well as process and materials technology. With the insights gained, products are developed where expertise in front of and behind the wall is applied for the benefit of customers. The consistent focus here is on sustainability. For example, the reduction of water consumption in the product use phase is a core topic.

Selective geographic expansion

An important factor in the long-term success is stronger growth in markets in which Geberit products or technology are still under-represented. Outside Europe, Geberit concentrates on the most promising markets. These include, for example, China, South East Asia, Australia, the Gulf Region, South Africa and India. The company mainly engages in project business in these markets. The company always adheres strictly to the existing high standards in terms of quality and profitability.

Continuous optimisation of business processes

Efficient processes will help to establish a leading and competitive cost structure on a long-term basis. Process optimisation will be partly achieved through Group-wide projects and partly through employees identifying improvement potential in their day-to-day work, thus making a major contribution toward positive development.

Making better toilets and bathrooms

For those who plan, supply, install and live – see for yourself.