Competencies - April 2021

Geberit Innovation Days 2021

No trade fairs were possible in the first half of 2021. Geberit thus came up with a very special way of presenting its new products – the Geberit Innovation Days.

This global event saw Geberit set up a hybrid trade fair booth – the “House of Geberit”. While an actual booth packed with numerous new products was constructed across an area of more than 300 m², it was only possible to visit it online – hence the hybrid tag.

A huge amount also went on behind the scenes at the House of Geberit. In addition to the bright, spacious booth structure, Geberit also set up a complete film studio in the hall. Over a period of several weeks, filming took place here for the numerous product presentations and discussions with experts, which our customers could then watch during the Innovation Days.

A look behind the scenes at the Geberit Innovation Days 2021

A customised visit
The big day finally arrived on 29 March, with plumbers, sanitary engineers, architects, interior designers, wholesalers and other representatives from Australia the first to be welcomed to the House of Geberit over a three-day period. All visitors were able to put together their own individual agenda beforehand and register for presentations on a wide range of topics. They also had the possibility of contacting the Geberit specialists directly and asking them questions.

The House of Geberit was online for the last time on 23 April. During the Innovation Days, more than 10,000 interested parties from more than 30 countries had logged on over the internet and visited at least one of the webinars on offer. Feedback from the markets was thoroughly positive.