New Consumer Campaign
“Better. For You.” is the name of Geberit's new advertising campaign.
The new advertising campaign will be rolled out in stages across several European countries and is primarily aimed at end customers. The goal is to increase the brand presence of Geberit products in the bathroom sector.
The two-phase campaign kicks off with a TV commercial that showcases the company’s core competency, “Mastering Water,” in a surprising way. In late summer, this will be supplemented by short videos, ads, and poster designs featuring various products such as toilets, shower toilets, washbasins, and showers. The campaign will run on TV, in movie theaters, on streaming platforms, and across both digital and traditional channels.
Kickoff with a TV commercial featuring the element of water
In the TV commercial that kicks off the campaign, water plays the leading role. But not as an untamed element – rather, as a resource that yields to the will and skill of engineers. Through striking imagery, the commercial illustrates how Geberit is breaking new ground with water – with a clear goal: to improve people’s bathrooms, and thus an important part of their lives.
Focus on End Customers
“The importance of our end customers has grown significantly for us in recent years. With ‘Better. For You.,’ we’re showing what our products can do in everyday life,” says Martin Baumüller, Head of Marketing & Brands and a member of Geberit’s Executive Board. The goal of the two-phase campaign is to position Geberit more strongly as a provider of well-designed bathroom solutions. “At Geberit, human needs are at the heart of every innovation. That’s why our products can tangibly improve people’s lives,” adds Martin Baumüller.
