Focus on end users
"Better bathrooms, better lives"
Promotional films, websites and a system for customer acquisition and care
The campaign consists primarily of three elements. The six short films – each of which addresses one of the six customer requirements in the bathroom – mainly raise awareness on social media channels. Potential customers that click on the films will be taken to the website of the respective campaign market. The websites for these markets are the centrepiece of the campaign and offer end users inspiring stories, tips and tricks as well as a wide range of tools to support the planning and realisation of their dream bathrooms. The third element of this process is a computer-based system for customer acquisition and care, which will guarantee that customers are provided with end-to-end support.
Design Meets Function
A plus in terms of cleanliness: Geberit ONE ensures reduced cleaning work. For example, the toilet boasts a flow-optimised inner geometry that dispenses with a flush rim where dirt can accumulate. The WC seat ring and lid are easy to remove, thus doing their bit to ensure easy cleaning.