The new Geberit AquaClean Campaign
At the beginning of 2018, Geberit AquaClean launches a new advertising campaign. The campaign focuses on the emotional benefits of the shower toilet.
While the goal of the first AquaClean campaign in 2009 was to make shower toilets known in Europe, the current campaign aims to further increase awareness of the AquaClean brand. The campaign is built around the ‘freshly showered feeling’. Furthermore, the campaign very clearly strengthens the positioning of the AquaClean brand, with the new advertising slogan from 2018 to read “Geberit AquaClean. The shower toilet.”.
«By specifically incorporating tongue-in-cheek humour, we are attempting to break through the ‘shower toilet taboo’ and at the same time stand out from our competitors through innovativeness.»
Margit Harsch, Head Geberit AquaClean
The focus is on the product – embodied by a delicately drawn AquaClean Mera. Self-confident people explain in a refreshingly humorous style why they no longer want to live without that freshly showered feeling. The tonality of the statements varies depending on whether the subjects are to be used to educate, provoke or highlight the lifestyle aspect.