The flow of materials within the ceramics plant in Gaeta, southern Italy, was characterised by long distances, half-full pallets and a lack of clarity. A newly established “ceramics supermarket” now remedies this situation. After the quality assurance stage, all ceramics that have been produced without any flaws are transferred directly to this supermarket, where they are clearly sorted. As soon as there are enough ceramic sanitary appliances of the same model and brand to fill up a full pallet, they are taken out of the supermarket and packaged. This results in a highly efficient, straightforward and simply structured flow of materials.