Thanks to the changeover to promotion
Brand change in Poland
Everything from a single source
An effort with added value, finds project manager Krzysztof Brzezinski. “With the brand change, we simplify all processes in the long term. In addition, we offer the solutions “in front of“ and “behind the wall“ from one source, with one brand. In short, we combine the best in bathrooms.“
Watch the video to see the advantages of the brand change.
A strong brand portfolio
With the acquisition of Sanitec in 2015, Geberit acquired around 10 ceramic brands. Two years later, the strategy for harmonising the brand portfolio was adopted. In 2019, the German brand Keramag moved to Geberit, followed by Allia, Pozzi-Ginori and Sphinx in 2020. In 2022, the Colombo brand was removed from the Ukrainian market, and in 2023 a large part of the Koło range was transferred to the Geberit portfolio. Ceramic products in the low price segment still remain under the Polish Koło brand. Geberit's ceramic brand portfolio also still includes the three Scandinavian brands Ifö, Ido and Porsgrund, as well as the British brand Twyford.