Marketing on the Bosporus
The competition among manufacturers of sanitary products is great, particularly in the melting pot of Istanbul. A lot of convincing work and presence on the ground are required. With a new POS concept, Secil Sayindi is aiming to ensure that Geberit is perceived uniformly as a brand by customers. But that’s not all. Discussions with potential customers and organising panel discussions with architects – who represent a key target group – keep her very much on the go at all times.