Every future needs a past
From a family-run business to a sanitary group – here are some milestones in our company’s history.
The expanded logistics centre in the southern German town of Pfullendorf takes over the storage, order picking and shipping of long goods.
“Know-How Installed” has been joined by the claim “Design Meets Function” in order to bring the company’s expertise to the attention of a wider audience.
Major product launches in 2017:
- Setaplano (shower surface)
- AquaClean Tuma (shower toilet)
- Acanto (bathroom series)
- Tap system
With the start of the new year, the Sales teams of Geberit and the former Sanitec are operating as a single unit. Customers can ask one and the same contact person questions about the entire product portfolio.
The integration of the Ceramic division is also pushing ahead in production: Since the beginning of the year, Geberit AquaClean Mera is in part being produced in the Wesel plant in Germany (in the picture).
Geberit International Sales AG (GISA) is opening new offices in Lagos (Nigeria), Nairobi (Kenya) and Casablanca (Morocco).
Ten apprentices, one supervisor and a technical manager head off to Warsaw to renovate the sanitary facilities of a primary school as part of the annual social project.
Major product launches in 2016:
- Geberit urinal system
- Geberit Silent-Pro (drainage system)
- Glow (bathroom series IDO, Porsgrund)
- Spira (bathroom series Ifö)
- Geberit Sigma 20, Geberit Sigma 30 (actuator plates)
Christian Buhl, the successor to Albert M. Baehny, takes up his new role as CEO on 1 January 2015.
Geberit takes over the Finnish Sanitec Group, Europe’s leading provider of ceramic appliances. The total value of the transaction, which was announced in October 2014, amounts to 1.29 billion Swiss francs. The Sanitec Group is home to well-known brands such as Keramag, Ifö, Kolo, Allia and Pozzi-Ginori.
The opening of the new plant in Ruše (SI) is celebrated.
The groundbreaking ceremony for the expansion of the Geberit Logistics Center in Pfullendorf takes place in April 2015. The new halls will be ready to use in spring 2017.
Geberit makes an appearance at Expo Milano as a co-sponsor of the Swiss pavilion.
As part of the social project, eight apprentices install a complete toilet facility for the Cottonlands Primary School in South Africa.
Major product launches in 2015:
- Geberit shower channel CleanLine
- Geberit AquaClean Mera
- Keramag bathroom series Smyle
- Geberit remote flush actuators type 01 and type 10
- Geberit sanitary flush unit
Geberit celebrates 50 years of concealed cisterns.
Estonia, Latvia and Lithuania get their own sales offices.
The production plants in Pfullendorf, Langenfeld and Lichtenstein (DE) are certified to ISO 50001 (energy management) for the first time.
A 6,600 m2 production hall is completed in Villadose (IT) and a third extrusion line for Silent-PP discharge pipes is commissioned.
Geberit signs a supply agreement with Caroma, Australia’s leading provider of bathroom accessories. This increases the share of the cistern business “down under” to more than 50 per cent.
The 2014 social project takes eight Geberit apprentices to a school for physically disabled children in Varanasi (IN).
Albert M. Baehny stands down from his position as CEO as of 31 December and is replaced by his successor Christian Buhl.
Major product launches in 2014:
- Omega concealed cistern and flush plates
- Revised wall drain for showers
- Monolith Plus sanitary module
- Actuator plate Sigma70
- Floor-standing Geberit AquaClean Sela
Production begins at the plant in Pune (IN), where the Alpha concealed cisterns are being manufactured for the Indian market.
For the first time, apprentices are given the opportunity to gain practical experience overseas after completing their apprenticeships – the plant in Shanghai (CN) is the first destination.
The 2013 social project takes eight Geberit apprentices to the “Casa Sperantei” in Bucharest (RO).
Major product launches in 2013:
- Geberit AquaClean Sela
- Noise reduction for Pluvia roof outlet
- Newly designed Actuator plate Sigma10 and Sigma50
Belgium, Denmark and Norway launch their campaigns for the Geberit AquaClean shower toilets.
The first Geberit showroom with a “mini acoustics lab” is opened in Copenhagen (DK).
The new block heating station at the Pfullendorf plant (DE) serves as a role model – it is operated using biomass from local sources.
Mike Horn’s Pangaea expedition comes to an end – supported by Geberit, the adventurer has been sailing around the globe since 2008.
The 2012 social project takes eight Geberit apprentices to Port Elizabeth (ZA).
Major product launches in 2012:
- Actuator plate Sigma80
- Monolith sanitary module for washbasins
- Self-sustaining power supply for washbasin taps
- Monolith sanitary module for WCs (specifically for China)
- Alpha concealed cistern with flush plate (specifically for India)
Günter F. Kelm steps down as Chairman of the Board of Directors. At the General Meeting, Albert M. Baehny is elected his successor.
The specially set-up Geberit Apparate AG begins producing shower toilets itself at the Rapperswil-Jona site (CH).
“Geberit on Tour” and “Geberit Challenge”, two campaigns aimed at plumbers, begin in several European countries.
Geberit AquaClean is launched in the United Kingdom.
A new sales office is opened in Israel. Several Geberit Information Centres [m1] also open their doors in a number of locations, including Spain and Austria.
The 2011 social project sees nine Geberit apprentices visit Kraljevo (RS).
Major product launches in 2011:
- DuoFresh odour extraction unit
- Actuator plate Sigma60
- 75 mm concealed cistern (specifically for Australia)
The official opening of the new Asia/Pacific headquarters in Shanghai (CN) takes place.
Geberit makes a splash at the World Expo in Shanghai with its roof drainage for the China Pavilion.
The new logistics centre in Pfullendorf (DE) is inaugurated and immediately begins to systematise consignments.
Geberit AquaClean is launched in the Netherlands and France.
A new sales office is opened in Doha (QA).
During the World Economic Forum’s annual meeting in Davos (CH), Geberit is named Switzerland’s most sustainable company and takes 10th place in the overall international rankings.
The 2010 social project takes eight Geberit apprentices to the Pentakatha School in Puri (IN).
Major product launches in 2010:
- Monolith sanitary module for WCs
- Shower element with wall drain
The shower toilet is relaunched under the name Geberit AquaClean in Germany, Switzerland and Austria. The core message of the advertising campaign is „I Love Water”.
Geberit takes over the former Indian sales partner based in Bangalore and additional sales offices in Mumbai and Delhi.
A new factory is opened in Givisiez (CH).
The 2009 social project takes place on the remote Solomon Islands in conjunction with Mike Horn’s Pangaea Expedition.
Geberit Balena – the sales company responsible for the shower toilet – is integrated into the Swiss sales company, where the number of employees practically doubles as a result.
Geberit joins the “Global Compact”, a United Nations initiative to promote social commitment by companies.
Following the certification of the Chinese and US sites in accordance with ISO 14001, all Geberit production plants throughout the world now have a certified environmental management system.
A new sales company is opened in Cairo (EG).
Geberit runs a social project for the first time, with eight apprentices taking part. The project is based at the “Colegio Pomasqui” in Quito (EC).
Geberit splits from the PVC piping business operated under the “Terrain” brand in the United Kingdom.
AMS, hitherto the exclusive importer of Geberit products in South Africa, is acquired.
A new sales company is opened in Jeddah (SA).
Geberit introduces respective codes of conduct for employees and suppliers.
Heinrich Gebert, the former co-owner of the Geberit group, dies on 8 August at age 90.
The production area at the Daishan plant (CN) is enlarged by 4,000 m2.
The HyTronic line of sensor-controlled washbasin taps is launched in the USA.
The world’s first drinking water tower is inaugurated at the Langenfeld plant (DE). This makes it possible to experience sanitary expertise interactively.
Geberit splits from Deriplast’s underground piping systems segment. The production of PE and Silent-db20 pipes as well as the manufacture of special piping components remain at the Villadose site (IT).
Geberit presents the new Powerflush technology at the ISH. It rinses without electricity, using the same amount of water but with a higher pressure than traditional WC flushing systems.
Geberit acquires Mapress Holding GmbH in Langenfeld (DE), for 372.5 million euros. The Mapress Group is the leading provider in the area of high-quality metal pressfitting piping systems and drainage solutions made of stainless steel, carbon steel and copper.
Günter F. Kelm stands down from his position as CEO as of 31 December and is replaced by his successor Albert M. Baehny.
Geberit opens an official sales company in Moscow (RU).
Geberit expands its operations in the USA and acquires all shares in the Chicago Faucet Company headquartered in Des Plaines, Illinois; shortly afterwards, it also acquires WC Technology Corporation in Farmington Hills, Michigan.
Geberit acquires an interest in Huter Vorfertigung GmbH, a company based in Matrei am Brenner (AT). It will acquire the remaining shares in 2004.
A new sales company is opened in Australia with its headquarters based in Sydney.
The new Geberit Information Centre is opened in Jona (CH).
Geberit acquires Caradon Terrain, a company based in Aylesford (UK), thereby substantially expanding its position in the United Kingdom.
Geberit successfully goes public on the Swiss Stock Exchange. At the same time, it introduces an attractive employee participation plan.
For the first time, Geberit Group sales surpass one billion Swiss francs. The company begins preparations for a listing on the stock exchange.
The family shareholders sell the company to the British investment company Doughty Hanson & Co. The Group Executive Board, together with other executive managers, acquires an interest in the company and thus preserves the operational independence of the Geberit Group.
The implementation of the innovation development process (IPE) prescribes uniform and binding procedures for all R&D activities.
The building technology and acoustics laboratory in Jona (CH) is completed.
Prosan, a company based in Ruše (SI), is acquired. It produces concealed cisterns and interior fittings for ceramic cisterns.
Deriplast S.p.A., a plastic pipe manufacturer from Villadose (IT), is fully taken over; Geberit had held a minority interest of 26% since 1989.
Geberit expands into China and acquires an interest in two production firms, one based in Shanghai and one on Daju Island.
Geberit Lichtenstein GmbH is founded in Lichtenstein, Saxony (DE); from this point onwards it produces GIS and frames.
The members of the founding family retire from operational management. The new CEO, Günter F. Kelm, leads the restructuring of the Geberit Group, with the sales, production and services activities being grouped into separate divisions while all research and development activities are centralised at the Jona site (CH).
A new plant is constructed in Pottenbrunn (AT).
A new Geberit Information Centre is constructed in Pfullendorf (DE).
The first comprehensive environmental strategy is developed.
Fresh water supply systems are added to the product portfolio.
Geberit acquires an interest in FAE Fluid Air Energy in Marly (CH) together with exclusive marketing rights.
A whole host of new tools transform work processes for the Geberit specialists: the systems “Data Access Object” (DAO), “Computer Aided Manufacturing” (CAM), “Computer Aided Engineering” (CAE) and CATIA – a software tool for computer-aided design and manufacturing – are introduced.
Acquisition of Sanbloc GmbH in Weilheim (DE). This company manufactures installation elements.
A Geberit Information Centre specifically for the Italian market is opened in Manno (CH).
The local sales company for Denmark is founded, with its headquarters in Lystrup.
The high-bay warehouse in Jona goes into operation.
Plant expansion in Pfullendorf.
With the introduction of installation systems and shower toilets, the range of products is extensively expanded.
Geberit expands into the USA and establishes the subsidiary Geberit Manufacturing Inc. with its headquarters in Michigan City, Indiana.
Geberit’s corporate structure is reorganised and Geberit Holding SA established.
First experiments with shower toilets.
The local sales company for the Netherlands is founded, with its headquarters in Amsterdam.
Blow moulding technology is introduced; this enables the rationalised production of cisterns.
Geberit opens a new plant in Pottenbrunn (AT), 50 kilometres west of Vienna.
The local sales company for Belgium is founded, with its headquarters in Brussels.
A completely new factory is opened in Pfullendorf (DE).
The local sales company for Austria is founded, with its headquarters in Vienna.
Introduction of the first concealed cistern.
Geberit expands further and moves into new premises in the industrial park in Jona (CH), Rapperswil’s neighbouring municipality.
The local sales company for France is founded, with its headquarters in Paris.
As a logical consequence of the market success experienced by the plastic cisterns, Geberit takes up production in the area of drainage technology. In this field, the company also predominantly uses plastic, producing traps and other moulded components from polyethylene (PE).
The local sales company for Germany is founded, with its headquarters in Pfullendorf.
The name “Geberit” is registered as a trademark and is used as the brand name and quality label for all Geberit products from this point on.
With Heinrich (1917-2007) and Klaus Gebert (1926-1998), the third generation of the founding family takes over management of the ailing company. These two far-sighted entrepreneurs develop Geberit into an international corporation.
The first plastic cistern is produced, with the company experiencing a marked upswing in the wake of this product breakthrough.
The company ventures into the area of plastics processing, at this time a very new technique – a groundbreaking development.
Albert Emil Gebert opens the company’s first foreign office with retail depot in Paris.
The new building in the Falkenstrasse is completed and all production units and workshops are transferred to the new premises.
Production is concentrated on lead-lined cisterns with brass and lead cistern fittings and ball cocks; traps and shut-off valves made of lead for the acids industry are soon added to the range of products.
The product range is expanded and now also includes traps and shut-off valves for the chemicals industry.
A milestone is reached in the history of Geberit with the purchase of a plot in the Falkenstrasse in Rapperswil (CH). Albert Emil Gebert buys a 1,493 m2 piece of land for the price of 8.50 Swiss francs per square metre; construction of the new production plant begins the next year.
The first patent for the “Phoenix” wooden cistern is registered. The company is soon supplying customers throughout Switzerland and neighbouring countries with this reliable cistern.
The first cisterns produced in Switzerland leave the production plant in Rapperswil.
After the death of their father, the sons Albert Emil Gebert (1880-1969) and Leo Gebert (1888-1964) take over management of the company.
Albert Emil Gebert succeeds in manufacturing the first, lead-lined wooden cistern with lead fittings; called “Phoenix”, this product is the cornerstone for future growth.
The Phoenix property on the sunny side of the Engelplatz is purchased, the workshop is moved to these premises and a store is opened on the ground floor.
The company founder marries Josefina Domeisen, three years his junior. Gebert purchases the property at Herrenberg 25/obere Halsgasse [m1] 39 from Josefina’s family for 8,000 Swiss francs. Six children bless the happy marriage but sadly, all four daughters die young. Only two children remain to the couple, their sons Albert Emil and Leo.
Caspar Melchior Albert Gebert (1850-1909) of St. Gallenkappel, Switzerland, opens his first plumbing business on the Engelplatz in the old town quarter of Rapperswil (CH).